OverviewCampaign systems. Brand identity. Cultural positioning.I build cultural brands through strategy, editorial thinking and creative direction.PROJECTSNew Balance 2002R: Refined the FutureNike Air Max 97: Reframing Heritage Through StylingPuma Clyde: Product-Led Cultural CampaignAdidas NMD: Contemporary Utility PositioningPatta: Building Product Desire Through ContextPatta: Translating Streetwear into Editorial CampaignsBluepress: Visual Identity for UKG CultureGander: Outdoor Identity Built on AuthenticityFAC Belladonna: Print for Repeal the 8thFAC: Digital Platform for independent publisHing
