Overview

Creative strategy. Art direction. Production.

I develop campaigns and visual identities across fashion, sportswear, music and culture, from initial concept through to execution.

PROJECTS

New Balance 2002R: BEAUTY IN IMPERMANENCE

Nike Air Max 97: BREAKING THE SIMULATION

Puma Clyde Triple Pack


Adidas NMD: yin-yang pack [day and night]

Patta: e-commerce PRODUCT STORYTELLING AT SCALE

Patta: SELECTED inline Campaigns

Bluepress: Visual Identity

Gander: MADE to WANDER


FAC: Belladonna PRINT issue

FAC: independent online publisHing

TU Dublin: Illustration, Copywriting & Art Direction