SEVENSTORE
SEVENSTORE is a retail and community space in Liverpool's Baltic Triangle.
In the Creative Department, I managed concept development, production, and campaign execution for Nike, New Balance, adidas, and Puma.
I oversaw all creative elements — from concept to casting and treatments — while managing the production and post-production processes to ensure brand alignment and high-quality output.
Creative Campaigns
Puma Clyde Pack
Project Lead: Developed the pitch deck and managed a £15K budget to reposition Puma, revitalising a lagging brand. Managed ideation, casting, location scouting, treatment, and production.
Video by Jake Erland (Bolex 16mm); photography by Chelsea Smith (Medium Format and digital).
The campaign secured a 12–18 month partnership between Puma and KYSO, a youth initiative focused on developing life skills.
Delivered double the usual social engagement for the period and came in under budget, reinforcing both strategic and creative success.
New Balance 2002r: Refine the Future Pack
Project Lead: Directed concept and deck development, managed a £10K budget, and oversaw casting, location scouting, treatment, on-location production and post-production.
Led a video project, photo editorial, and ceramic commission for in-store activation, tying New Balance’s ‘Refined Future Pack’ to the Wabi-Sabi theme through Lisbon’s historic ceramic artistry.
Delivered three times the usual social engagement and reinforced New Balance’s cultural positioning through creative and strategic execution.
Nike Air Max 97 OG ‘SILVER BULLET’
Project Lead: Directed concept and pitch deck development, managed a £10K budget, and oversaw casting, location scouting, treatment, and post-production. Led a video project and digital editorial to celebrate the Air Max 97 ‘Silver Bullet’s’ 25th anniversary.
Worked with STUDIO ACCI and Existential Pleasures on digital garments and environmental design.
The campaign connected the sneaker’s legacy to Manchester’s creative history, engaging key UK creators and achieving double the usual social engagement while reinforcing Nike’s heritage and future positioning.
adidas NMD S1
Project Lead: Developed the concept and pitch deck, managed a £10K budget, and oversaw casting, location scouting, treatment, and post-production.
Directed a video project with an accompanying editorial, original DJ mix, score, and physical activation. The campaign strategically positioned the adidas NMD S1 as a lifestyle and performance product, reinforcing brand relevance and connecting with both cultural and performance-based audiences.
Delivered above-average social engagement and strengthened adidas’s position within the streetwear and creative community.
